Adam Olson
Apr 24, 2015

Airbnb 'Never a Stranger' by TBWA/Chiat/Day

Lodging rental service launches largest TV and digital campaign to date

Airbnb launched the company's largest campaign to date with TV and digital ads that debuted Tuesday. The campaign was created by TBWA/Chiat/Day, which was named the agency of record for the brand in September.
 
The 15-, 30- and 60-second TV spots, called "Never a Stranger," tell the story of Elle, a frequent customer of Airbnb.
 
The ads turn a worrisome element of Airbnb — staying with strangers — into a plus. Throughout Elle's travels, her hosts give her insider information. A companion website details Elle's journeys in locales such as Japan, France and Mexico.
 
This article was first published on CampaignLive.co.uk
Source:
Campaign India
Topics

Related Articles

Just Published

7 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered

8 hours ago

Amazon Prime Video issues apology for 'objectionable...

This follows protests against the content of the series which drew FIRs against its makers and cast in Madhya Pradesh and Maharashtra in January 2021

12 hours ago

Chamari Athapaththu hits a sixer for all the 'big ...

Watch the film conceptualised by Magic Mango here

14 hours ago

Marico’s Saffola Arogyam Chyawan Amrut Awaleha is ...

Watch the film conceptualised by 82.5 Communications