Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here
Cred has released its second film, part of the ongoing 'great for the good' IPL campaign.
This film also opens with Jim Sarbh talking about Cred's benefits before cutting to Jackie Shroff uncharacteristically leading a Zumba class.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
