Aegon rewrites the Bro-Code

Watch the film conceptualised by Handloom Picture Company here

Aug 12, 2019 11:09:00 AM | Video | Campaign India Team

The younger sister walks into the bedroom.
She has a confession to make to her "bro".
The elder sibling is uninterested and keeps texting on the mobile.
Somewhere, the younger sister manages to strike a chord and gets the older sibling to put the phone away.
What did she say?
And why does this bring a new definition to the sis-bro relationship?
See the digital film by Aegon Life Insurance here:
Client: Aegon Life Insurance 
Client Team: Mandeep Singh, Mayur Kaku and Ashish Sharma
Written and Directed by: Ram Subramanian
Cast: Pritha Pande, Virti Vaghani
Production House: Handloom Picture Company
CEO: Dhunji S. Wadia
Executive Producer: Ram Subramanian
Producer: Tanvi Sejpal
DOP: Raghav Ramadoss
DA/ 2nd AD: Smriti Thakur
Hindi Dialogues: Ankur Tewari
1st AC & Focus Puller: Jai Shetty
Gaffer: Laxman Light n Light
Casting Director: Abhimanyu Ray
Casting Assistant: Godfrey Edge, Sheetal Jadhav
Music Composers: Raghav & Arjun
Singer: Yashika Sikka
Lyricist: Deepak Ramola
Sarangi Player: Sandeep Mishra
Purcussionist: Karan Deshmukh
Line Producer: Chetan Modi
Production Manager: Prathamesh Sukhani
Production Assistant: Rebecca Pereira
Production Designer: Sandeep Ravade
Set Dresser: Dakshata Patil
Costume Stylist: Jafer Ali Munshi
Dressman: Raju
Makeup: Sandeep
Hair: Mamta
Sound Recordist: Asad Ali
Boom Operator: Mangesh Advilkar
Offline Editor: Yaser Abbas
Offline Assistant: Masroor
Grading: @Navin Shetty
Online: Bhushan
Sound Engineer: Parth Vyas