Campaign India Team
May 22, 2020

Aegon Life pledges no violence against doctors with #SaveTheSaviour

Watch the film conceptualised by #Arm Worldwide here

Aegon Life Insurance has rolled out a film #Savethesaviour to show gratitude towards doctors and thank them for their hard work and dedication.
Conceptualised by #Arm Worldwide, the film shows the violence faced by the doctors in the country and urges people to take a pledge to protect the doctors who protect us.  
Satishwar Balakrishnan, principal officer, Aegon Life Insurance, said, “Doctors are the ones we put our trust in to recuperate from any illness or medical condition. This digital campaign is a tribute to them for all the hard work and the uncountable number of hours they have given to protect the citizens of our country from the pandemic. We are extremely grateful as they stand by us as a pillar of support and are selflessly helping the patients overcome the pandemic.”
He added, “Doctors are our superheroes who have been on the frontline in the fight against this pandemic. However, their determination is not reciprocated with the respect they deserve. We want people to spread the message of ‘no violence’ by greeting their doctors with a smile and saying, ‘thank you’.”
Manas Gulati, co-founder and CEO, Arm Worldwide, said, “Doctors have been the bedrock of our society and have been working relentlessly to protect us at all times. Even during this time of the coronavirus crisis, they have gone out of their way to save lives and bring a smile on people’s faces. As a society, we have not been thankful enough. In today's times, especially, we will not be able to survive Covid-19’s onslaught without these saviours. We believe that society at large owes them, and it should always be our concerted effort to protect them. This message is for the people of India to come together and sensitise them about violence against doctors and express our gratitude with a smile.”
Campaign India

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Watch the films conceptualised by BBH India here