Birla Health Insurance (ABCL), has launched the sixth edition of its annual #JumpForHealth campaign to encourage people to do good by caring for their own health. Conceptualised by Uncommon, the film aims to make people aware that the brand is donating 1000 prosthetic legs to the differently-abled, should it receive 10 million jumps this year.
The feel begins with protagonists jumping for various reasons, including fear, love and health, among others. However, it aims to tell people that regardless of the reason, each jump of an individual, brings them closer to better health. It also tells them that the process of catering to their own health will contribute to the society by helping the differently-abled people walk again.
Mayank Bathwal, CEO, Aditya Birla Health Insurance, said, “At Aditya Birla Health Insurance, we have always encouraged people to lead a healthy life and inculcate the habit of healthy living through our HealthFirst philosophy. #JumpForHealth campaign is an extension of this philosophy, created to inspire individuals to be active and jump for a greater cause – health for self and in the process help those who are in need.”
He added, “Over the years, this campaign has lived up to its purpose of creating an awareness on healthy living and its benefits. The millions of jumps we have received over the last five editions is a testimony to this. Over the years, we have seen great enthusiasm and participation from our partners, agents, customers, employees and participants who look forward to this campaign every year. We are committed to our mission of promoting health and wellness and are happy to see the positive impact that this campaign has created in society.”