The Work
Campaign India Team
Nov 21, 2022

Adidas gets five Lionel Messis and creates 'the impossible rondo'

Watch the film by TBWA and Fresh Juice here

Adidas has rolled out one more film as part of its ongoing FIFA World Cup campaign.
 
This film features Lionel Messi and uses artificial intelligence and VFX to show five different versions of the Argentine captain (one each for the World Cup's he has appeared in - 2006,2010,2014,2018 and 2022).  
 
This follows the 'Family Reunion' film which features Messi alongside other brand ambassadors Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Son Heung-Min, Pedri and Serge Gnabry.
 
CREDITS:
 
Conceptualised by: TBWA x Fresh Juice
Production company: Iconoclast Paris
Director: Ian Ruschel
DOP: Pat AldingerY
Executive Producer: Jean-Pierre Gavini
Line Producer: Maxime Brun
VFX: Ambassadors
Editor: Adriana Legay
Grading: Company3
 

 

Source:
Campaign India

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