Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

Thrissur-based Kavitha Gold and Diamonds released its latest ad film featuring actor Fahad Fazil where he is seen wearing a nose jewel—an accessory traditionally considered a symbol of femininity. This portrayal marks a significant shift toward gender-neutral advertising, underscoring the importance of challenging outdated gender stereotypes in fashion and luxury.

Fazil’s portrayal of elegance in the ad serves as a reminder that self-expression knows no limits. Kavitha Gold & Diamonds, through this campaign, has sparked a much-needed conversation about gender fluidity in fashion, paving the way for a more open and accepting industry. This forward-thinking approach resonates with audiences who seek both representation and relevance, making it a defining moment in the evolution of luxury advertising.

Sharing his thoughts on the vision behind the film, director Martin Prakatt said, “We wanted to create something that transcends societal expectations. This is not just about jewellery—it’s about breaking free from the limitations imposed by traditional gender roles. Fazil’s portrayal symbolises the beauty of self-expression, regardless of gender, and that’s the core message we wish to convey.”

This campaign marks a different approach to advertising, one that aligns with the values of modern consumers who seek both authenticity and broader representation in brand storytelling. Its tagline, ‘Choose your special’, invites everyone to embrace their unique style and express their individuality through jewellery, free from societal labels.

Campaign’s take: In contemporary times, gender-neutral ad films are essential for fostering a more equal society. By rejecting the conventional association of certain accessories or fashion choices with a specific gender, brands like Kavitha Gold & Diamonds send a powerful message: beauty and self-expression transcends boundaries.

The film emphasises that jewelry is a form of art and expression for everyone, regardless of societal expectations. This approach is reshaping the fashion and film industries by embracing diversity and challenging traditional norms.

Brands that tell such stories help create a more progressive future—one where creativity and identity flourish without constraints. Moreover, these narratives broaden representation in media, welcoming voices and perspectives that were once overlooked.

Credits:

Production house: Martin Prakkat Films 

Director: Martin Prakkat 

Concept and script: Shabna Mohammed

Creative director: Sarat Prakash

DOP: Nimish Ravi

Music: Niranj Suresh

Editor: Junaid EP

Art: Sunil George

Costume: Mashar Hamsa

Makeup: Rizwan K

CG: Flyfish Studios

DI: Vyshakh Shivaganesh at Nubestudio

Online: The Colorbrewer Company

Sound:  Vishnu Sujathan

Stills: Shani Shaki

Line producer: Vineeth Vijay

Associate director: Shelly Srees

Directors assistant: Ria Kazhcha

Assistant directors: Jo Kuttaan, Ria Kazhcha

Accounts: Jithin Judy Kuriakose Punnackal

Celebrity management: Naressh Krishna

Prakkat Films team: Daveed Prakkat and Joshua Prakkat

Cast: Fahadh Faasil, Lakshmy Ramakrishnan, Kalyani Panicker