AcneStar Facewash, from the house of Mankind Pharma, has come up with a campaign #SearchNahiResearchKiSuno (don’t listen to what you search, listen to research), to address the common problem of acne faced by many individuals. Conceptualised by SG Media, the film stresses on the real struggle of an individual, while searching for different solutions for their acne problems.
The film features a girl who wakes up to an acne on her face. As soon as she sees it, she’s terrified and starts to search for ways to get rid of it. It shows her resorting to the different home remedies she finds off the internet and consulting random people for the same. After the news about the different kinds of acne has her occupied wherever she goes, she encounters AcneStar, which asks her to believe research and not search.
Joy Chatterjee, associate vice president, sales and marketing, Mankind Pharma, said, “Considering that acnes are the most common problem, there are many homemade remedies and different people constantly suggest different products and ingredients to apply on the face. This desperation to try new remedies and antics every time is rather more damaging to the skin than curing it. Hence, our campaign #SearchNahiResearchKiSuno requests people to opt for AcneStar Face Wash, which is one such product curated after thorough research and understanding the types and requirements of the skin.”
The brand has also launched a multi-lingual ad campaign in Hindi, Bangla, Kannada, and Marathi.