Digital insurance company, Acko, has rolled out a campaign titled ‘Time Nahi Lagega’. The campaign aims to highlight the brand’s quick claim settlement process and superior customer experience. It stems from the insight that people perceive the typical insurance claim journey to be time-consuming and complicated. The campaign has been conceptualised by Papers and Playground and uses humour to show situations people encounter that take an indefinite amount of time to resolve.
Ashish Mishra, EVP marketing, Acko Insurance said, “The campaign focuses on how Acko’s auto insurance products are specifically designed to eliminate key customer pain points such as the process of filing a claim that usually requires a ton of paperwork, follow-ups, etc. This process is not designed for the customer. However, at Acko, our customers can file claims with just a few clicks on our website or through the Acko app within minutes, with no paperwork involved. Claim settlement is fast and in some cases, it’s settled on the same day. This provides a far superior experience to our customers.”
Waris Thakur, co-founder, Papers and Playground said, “ACKO sees no reason to shy away from claims. Thanks to a solid product offering, they can settle claims faster than anyone else in the market. To communicate this, we identified a simple truth (problem) that everyone was accustomed to: ‘Time Lagega’. From thereon, the ad pretty much wrote itself. People are relating to it because everyone’s faced a ‘Time Lagega’ scenario in their life. Especially so when they have had to deal with an insurance company. But there’s one thing for sure – no one will hear ‘Time Lagega’ from Acko.”
Papers and Playground team: Ruchira Janwalikar, Ganesh Mandapeli, Gaurav Wadher, Waris Thakur