Absolut takes on 'isms', wants people to express themselves

Abolut has extended its 'Born Colourless' brand thought with a film titled ‘isms’.

 

Through this film conceptualised by Lowe Lintas, the film encourages people to express themselves and not live in fear of society. It urges viewers to continue the effort for a colourless world through voices that question the status quo.  

 

Absolut aims to challenge stereotypes, tackle biases and create a world with equal opportunities for all.

It follows the The 'Born Colourless' campaign that was launched on World Anti-Racism Day (March 21) last year. The campaign highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for the world to become a happy and colourful place, it must first become 'colourless'.