ABP News has rolled out a campaign titled 'Kaun Banega Mukhyamantri?' (Who will become the Chief Minister?) as the countdown begins for elections in some states.
Conceptualised by 82.5 Communications India, the three films aim to deliver the message of ABP News' special programming bouquet for the elections.
All three films feature two protagonists from different walks of life with distinct viewpoints. However, the question of 'Who will become the next CM? unifies them. Drawing from this narrative of opposite views, the film ends with showcasing ABP News' journalist who will be anchoring the positive and the negative aspects of the upcoming elections.
Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications India, said, “We can make the right decision only when we see both sides of an issue. That's why this advertising campaign is important and meaningful.”
Krishnendu Paul, head of office, 82.5 Communications, Mumbai, added, “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”
Client: ABP News
Agency: 82.5 Communications
Chairman and chief creative officer: Sumanto Chattopadhyay
Co-chairman and chief executive officer: Kapil Arora
Chief strategy officer: Anirban Mozumdar
Executive creative director and creative head, Mumbai and Kolkata: Mayur Varma