Campaign India Team
May 27, 2022

Aamir Khan and Star Sports Network cheer for the men in blue

Watch the film conceptualised in-house here

Star Sports Network has rolled out a campaign titled '#ChaseTheRecord' featuring actor Aamir Khan for the upcoming Paytm T20I 2022 between India and South Africa.
 
The sports network is the official broadcaster of the cricketing series. 
 
Conceptualised by Star Sports' in-house team, the film showcases Khan donning the team India jersey while echoing the chorus of fans and waiting to be part of this historic occasion. Khan cheers for the men in blue to #ChaseTheRecord and hopes they continue their winning streak by winning match number 13.
 
A Star Sports spokesperson said, “Following an exciting IPL, the focus now shifts to bilateral series which brings back the ‘believe in blue’ narrative as team India plays for another world record. The campaign puts into perspective the tremendous fan support and belief the country has behind the men in blue. This will be a continuing journey across the calendar of events that lead to the main ICC T20 World Cup later this year. Aamir Khan was a natural fit for this film, and he has been exceptional in making the clarion call to viewers and fans to back the men in blue.”
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Micro-influencers, major shifts: India’s new ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

12 hours ago

Lenovo shifts from awareness to experience to sell ...

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

12 hours ago

A quarter of marketers are ‘stressed all the time’

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

16 hours ago

Aquatein’s growth plan mixes wellness with numbers game

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.