Campaign India Team
Mar 03, 2021

Aaj Tak steers clear of spicy news, says it focusses on credibility

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the second film, part of its #AajTakSabseTez campaign. 
 
The film titled ‘Achaar Gully’ has been conceptualised by Pradeep Sarkar. Through this film, Aaj Tak wants to show that it does not look to spice up its news stories. It does so by showing vendors in 'Achaar Gully' trying to sell Aaj Tak's reporters some spicy news, but they're not interested.
 
The film was published on 4 March 2021. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amway India cycles good deeds with the help of ...

Watch the film conceptualised by L&K Saatchi & Saatchi here

2 days ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

2 days ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

2 days ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant