Campaign India Team
Mar 03, 2021

Aaj Tak steers clear of spicy news, says it focusses on credibility

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the second film, part of its #AajTakSabseTez campaign. 
The film titled ‘Achaar Gully’ has been conceptualised by Pradeep Sarkar. Through this film, Aaj Tak wants to show that it does not look to spice up its news stories. It does so by showing vendors in 'Achaar Gully' trying to sell Aaj Tak's reporters some spicy news, but they're not interested.
The film was published on 4 March 2021. 
Campaign India

Related Articles

Just Published

19 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

19 hours ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

19 hours ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

21 hours ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.