The Work
Campaign India Team
Mar 03, 2021

Aaj Tak steers clear of spicy news, says it focusses on credibility

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the second film, part of its #AajTakSabseTez campaign. 
 
The film titled ‘Achaar Gully’ has been conceptualised by Pradeep Sarkar. Through this film, Aaj Tak wants to show that it does not look to spice up its news stories. It does so by showing vendors in 'Achaar Gully' trying to sell Aaj Tak's reporters some spicy news, but they're not interested.
 
The film was published on 4 March 2021. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

7 Brands unveil purposeful campaigns promoting green initiatives

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Are awards Fundamental?

10 Are awards Fundamental?

Related Articles

Aaj Tak compares other news channels to a malfunctioning scooter
The Work
Mar 31, 2021
Campaign India Team

Aaj Tak compares other news channels to a malfunctio...

Aaj Tak uses AI to recreate national anthem with freedom heroes
The Work
Aug 16, 2023
Campaign India Team

Aaj Tak uses AI to recreate national anthem with ...

Gaurav Verma returns to Aaj Tak
Media
Nov 07, 2022
Campaign India Team

Gaurav Verma returns to Aaj Tak

Aaj Tak takes to political satire, promises to be society's eye-opener
Advertising
May 05, 2016
Campaign India Team

Aaj Tak takes to political satire, promises to be ...

Just Published

Scrutiny over media trading will be a top story in next year, Campaign editors say
Advertising
1 hour ago
Gideon Spanier

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

WPP Media changes regional structure across Asia Pacific, Middle East and Africa
Media
1 hour ago
Staff Reporters

WPP Media changes regional structure across Asia ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Ad to arc: What Cannes 2025 tells us about branded entertainment
Advertising
1 hour ago
Prasoon Joshi

Ad to arc: What Cannes 2025 tells us about branded ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
Advertising
20 hours ago
Nikita Mishra

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.