Campaign India Team
Mar 31, 2021

Aaj Tak compares other news channels to a malfunctioning scooter

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the fifth film, as a part of its #SabseTez campaign.
 
Conceptualised by Pradeep Sarkar, the film features one of its anchors, Chitra Tripathi, who takes on news channels that have apparent biases while reporting. The film compares news coverage to a malfunctioning scooter which needs to be leaning towards one side to move forward. It ends with Tripathi stating that Aaj Tak steers clear of the same and reports neutrally.
 
The film was published on 26 March on digital. 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

21 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

22 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

1 day ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’