A23, an online multi-gaming platform, has announced the appointment of Shah Rukh Khan as its brand ambassador.
With this association, Khan feature's in the brand's film, 'Chalo Saath Khele' (let's play together).
Conceptualised by Vector Brand Solutions, the film highlights the ill effects of gaming and how it can lead to addiction. It features Khan cautioning online gamers to play responsibly through a monologue.
As part of this campaign, A23 aims to take a stand in the gaming industry to convey the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming outlets.
Deepak Gullapalli, founder and CEO, Head Digital Works, said, “It is a privilege to have the nation's biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for in our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a household name in India.”