Titan has rolled out a campaign 'for the love of watches' to showcase its range of men's and women's timepieces.
Conceptualised by Ogilvy, the film emphasises that one need not wait for a special occasion to pamper themselves with a crafted timepiece. It captures people from different walks of life across various age groups who stop by the window of a Titan store to look at the watches in awe. The film showcases the emotions of the window shoppers captured through security camera footage. It features diverse people such as a man jogging by the store who then starts jogging backwards and a couple admiring and adoring the watches by trying a watch on.
Sirish Chandrashekar, marketing head, watches and wearables division, Titan Company, said, “Watches as a segment witnesses a lot of eyeballs when it comes to the celebration of special moments. Our objective is to drive consumers to embrace their love for watches unconditionally. Through this campaign, we present to our audience an extensive range of our offerings for men and women in the watches category, and invite them to treat themselves to their favourite Titan watch irrespective of any special day or time.”
Tithi Ghosh, president and head of office, Ogilvy Bengaluru, said, “In the last few decades all accessories including footwear and bags have seen exponential growth as consumers have increasingly embraced the idea of self-expression and individual identity. While curating their looks, they find great joy in following trends and often give in to the sheer desire of owning something that appeals to their aesthetics and catches their fancy. But when it comes to watches, consumers prefer to wait for key milestones like anniversaries, weddings, promotions and getting a new job. This is the pattern or habit Titan wishes to break this season. The idea is to gently nudge consumers with the message that there is no big occasion or milestone required to buy a watch. The beautifully designed, stunning-looking watches from Titan are reason enough to give in. The creative idea of the store cameras capturing the smitten expressions of people who are window shopping or have entered the store reminds consumers that all they need is love to treat themselves to a new watch.”
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