KitKat has rolled out a film featuring Ayushmann Khurrana.
Conceptualised by Wunderman Thompson, the film shows Khurrana play the role of an accounts professor taking his class online. He tries to win the students over by cracking a few jokes which they ignore. He takes a break, has a KitKat and returns with a fresh idea which works wonders for him.
Nikhil Chand, director - foods and confectionery, Nestlé India, said, “Over the last 25 years, KitKat, with its positioning of 'Have a Break, Have a KitKat' has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers. Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying. The campaign highlights how, when at times, ‘the new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause with the deliciousness of a KitKat break to gain a fresh perspective on situations that they may be faced with. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the new normal brings to their lives.”
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Watch the campaign conceptualised by 82.5 communications here