Discount broking firm, 5paisa, has recently assigned its social media, creative and digital marketing duties to White Rivers Media. Post this development, the brand has rolled out a three-film TV campaign #AbTohSabkoPataHai. The films aim to outline how everyone knows that smart investing is possible on the platform.
Raisa Kazi, chief marketing officer, 5paisa.com, said, “The participation of retail investors will continue to track an upward trend in the times to come. With #AbTohSabkoPataHai, we are breaking down solutions to the challenges faced by investors as a thought leader in the industry. The campaign acknowledges investors’ problems and engages them to present 5paisa as a one-stop expert for all investment-related solutions. This campaign was created in association with the White Rivers Media team is sure to pack the right punch among our audience. The films were very well received by the audience amassing 5.4M views in 10 days.”
Added Shrenik Gandhi, co-founder and CEO, White Rivers Media, "It is a great opportunity to work with an industry leader and a lighthouse brand with a campaign that will not only last long but will also have a positive impact on investors. #AbTohSabkoPataHai is on its way to becoming a commonly accepted term among investors, has a strong recall value, and overall helps in growing brand awareness. It is one of the lockdown campaigns, which holds a special place in our hearts.”