ipl sponsorship

Mar 24, 2022

We are conscious of the brand clutter around the IPL: Kartik Mohindra

The CMO of Pernod Ricard India speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals and how the brand aims to break through the sponsorship clutter in the IPL

Apr 02, 2012

TVS Motor Company and Jaypee Group tie up with Deccan Chargers

The Jaypee Group had previously associated with the Deccan Chargers for the first season of the IPL

Mar 14, 2010

Domor, TNS to measure marketing effectiveness of cricketing events

Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.

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