ipl sponsorship
We are conscious of the brand clutter around the IPL: Kartik Mohindra
The CMO of Pernod Ricard India speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals and how the brand aims to break through the sponsorship clutter in the IPL
TVS Motor Company and Jaypee Group tie up with Deccan Chargers
The Jaypee Group had previously associated with the Deccan Chargers for the first season of the IPL
Domor, TNS to measure marketing effectiveness of cricketing events
Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.
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