csr
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Purpose-driven marketing: Brands’ secret sauce for loyalty and impact
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Alembic CSR and Havas Life Mumbai transform motherhood through AI
The 'LullabAI' platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies.
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Maruti Suzuki India puts CSR account on pitch
The automaker wants the chosen agency to develop multi-platform content on its CSR initiatives.
Robinhood and Dot Media collaborate to combat hunger
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Coca-Cola India backs women’s hockey in new CSR initiative
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
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