Upadhyay brings a diverse cross-industry perspective that BARC India hopes to leverage
The DTH operator has deployed around three million hybrid set top boxes in the market so far and will activate the return path data technology soon
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
The CEO said no specific complaint had been placed before TAM prior to the channels' serving the cessation notice.
Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.
Star Plus maintains top rank despite losing GRPs, Sony and Colors share the second spot with 236 GRPs
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