audience measurement

Dec 10, 2019

BARC India appoints Mahendra Upadhyay as chief information officer

Upadhyay brings a diverse cross-industry perspective that BARC India hopes to leverage

Mar 05, 2018

Dish TV to provide audience measurement data

The DTH operator has deployed around three million hybrid set top boxes in the market so far and will activate the return path data technology soon

Jul 16, 2013

TV measurement: Advertisers cancel ROs to channels that moved to monthly data

FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation

Jun 11, 2013

‘Why don’t they tell us where the problem in methodology is?’: LV Krishnan

The CEO said no specific complaint had been placed before TAM prior to the channels' serving the cessation notice.

Aug 01, 2012

'Measurement is a statistical process, can't be error-free; but level of the error can be defined'

Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.

Nov 02, 2011

Updated: GEC ratings: Colors and Sony tied for second place, Star Plus stays at the top of summit

Star Plus maintains top rank despite losing GRPs, Sony and Colors share the second spot with 236 GRPs