Grand Effie goes to McCann, Gurugram for Nestle India’s Maggi campaign
Palmer relocates to London after 20 years at rival WPP.
A candid conversation with one of India’s most awarded creatives.
This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.
Once considered overly commercial, Valentine’s Day seems to be regaining relevance.
From reframing ‘Zubaan Pe Rakhe Lagaam’ to ‘Dimaag Pe Rakhe Lagaam’ and launching the India Overthinking Report, the brand stress-tests legacy through cultural insight.
Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.
Tool can support ideation, scriptwriting, images and music.
The humorous film positions GIVA as the ultimate proof point in modern romance.
This year, AI is playing matchmaker and finding shoppers the perfect Valentine’s Day deal.
Jist News strengthens its editorial team by bringing in Asmita Nandy to lead investigative and field-based journalism initiatives.
Platinum Outdoor has executed a wide-reaching OOH campaign for Kotak811’s Infinity Metal Debit Card across 11 Indian markets.
A digital-first initiative shifts focus from romance to mentorship and shared growth within QNET India’s direct selling community.
ACPL Exports debuts its digital-first D2C silver jewellery brand, TrueSilver, with a campaign emphasising authenticity, self-expression and everyday style.
Airline rolls out a 360-degree push spotlighting its Premium Economy offering, reframing comfort as an expectation rather than an indulgence.
Haleon India leverages high-footfall religious gatherings to drive consumer engagement and awareness around pain management through on-ground activations.
Gaming publisher introduces a data-led platform translating in-game behaviour into career-relevant insights, supported by digital and on-ground amplification.
Senior digital ad sales leader confirms departure from Associated Broadcasting Company, concluding a seven-year stint across linear and digital revenue functions.
Agency strengthens regional digital and integrated media capabilities with three senior hires aligned to its Madison 3.0 growth agenda.
Media and entertainment group strengthens its revenue leadership as it scales content, IPs and platform-led monetisation strategies.
FMCG brand Priyagold appoints Creativefuel to lead social media, content and digital media planning in a year-long partnership
At-home beauty platform blends celebrity marketing and app gamification to drive engagement, education and reward-led participation.
SBC Exports partners DigiStreet Media to reposition F-Route with a new identity system aimed at youth-driven, individuality-focused fashion consumers.
Three typefaces honour founders.
The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.
Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.
The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.
The ad promotes its newly-launched pH-balanced Daily Moisture Cleansing Bar in India for sensitive infant skin.
Gifting platform launches ‘Dil Se Delivered’ to position timely, intentional gestures as emotionally resonant Valentine’s Day moments.
Former Samsung and realme marketer joins Versuni India to accelerate growth and portfolio strategy for its kitchen appliances business.
Marico Limited integrates regional music and influencer culture to position Nihar Naturals at the centre of youth identity and hair fitness.
The immersive STEM drive aims to reshape perceptions of women’s careers in metals and mining.
Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.
The agency bets on data-led leadership with the data and transformation specialist at the helm.
As consumers migrate from SEO to GEO, the playbook is still being written, and that’s precisely where the opportunity lies.
The campaign reframes Valentine’s romance through shared household labour, blending behavioural insight, humour and commerce via its Choreplay Store.
New vertical integrates talent management with content and brand partnerships, strengthening Balaji Telefilms’ digital entertainment and marketing ecosystem.
The global airline integrates cricket sponsorship and celebrity marketing to drive fan engagement ahead of ICC Men’s T20 World Cup.
The investment strengthens integrated marketing capabilities by combining Tribes’ strategic expertise with Triooh’s OOH ad solutions.
ICCPL Group and DigiComm partner to drive integrated PR and digital marketing for Gurugram’s upcoming retail-led commercial development.
The former Atlys brand head aims to address fragmented creative workflows through integrated strategy, execution and production capabilities.
The behavioural safety initiative across 12 cities uses symbolic ‘Helmet Receipts’ to merge road safety awareness with financial preparedness messaging.
This move is to scale community-led marketing, global IP expansion and data-driven user acquisition across emerging gaming markets including India.
Mobavenue AI Tech Limited aims to scale performance marketing and programmatic advertising platforms across Brazil, Chile and Argentina’s growing digital ecosystems.
Innocean India’s integrated launch campaign positions the SUV through character-driven storytelling, blending product messaging with cinematic advertising execution.
The rebrand signals a marketing-led push to strengthen differentiation and visibility in AI-driven credit analytics and digital lending for banks and NBFCs.
It collaborates with regulators, creators and actor Neena Gupta to deliver a humorous yet cautionary digital campaign addressing evolving online fraud threats.
The film focuses on companionship narratives, tapping evolving conversations around loneliness, connection and everyday emotional support behaviours.
Dara Lynch stepped down last year after 18 years.
Set to A R Rahman’s iconic anthem 'Maa Tujhe Salaam', the brand film traces how four iconic cricketers became global heroes.
Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.
There are no plans to remove agency brands.
Kisna’s film reframes Valentine’s debates through an older couple, using emotional realism and understated gifting to normalise everyday expressions of love.
Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.
It strengthens its women’s footwear narrative through a renewed campaign featuring Sanjana Sanghi and a design-focused Victoria Ballerina product spotlight.
Zydus Wellness positions it around discipline and planning through a new campaign featuring young cricketer Vaibhav Sooryavanshi’s journey and ambition.
It connects logistics innovation with cricket storytelling through a generational TV campaign timed with ICC Men’s T20 World Cup visibility.
The online-first campaign aligns digital commerce strategy with work-to-weekend fashion positioning.
This integration into its add-on subscription ecosystem expands the OTT platform’s Hindi-dubbed South Indian content access.
The campaign expands the company’s national presence, combining cultural insight with omnichannel retail and storytelling.
Its campaign leverages celebrity friendships and gossip culture to create relatable digital content designed for social media engagement and youth audiences.
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
While its Bollywood flower symbolism through a public installation has potential for online virality, the film raises questions around authentic storytelling.
The agency will manage strategic media outreach and cultural storytelling for Samay Yaan’s ‘Kalidas ka Kathaalok’ at Purana Qila, New Delhi.
The agency expands its global footprint after winning Mandai Wildlife Group’s multi-market media mandate covering Asia-Pacific regions.
It taps cricket passion through a family-focused contest campaign featuring Suryakumar Yadav, Mohammad Siraj and Arshdeep Singh.
The automobile brand leverages landmark projection to amplify ICC Men’s T20 World Cup 2026 partnership visibility.
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
The immersive Bandra installation blends experiential marketing with platform-led discovery to drive cultural relevance and brand recall.
He was earlier the CEO of Ruder Finn India and Middle East.
Globally, the conversation has shifted from panic to adaptation. In India, it continues to sit in a grey zone.
Underneat’s reality show-style ‘cupboard world’ campaign uses humour, creators and cultural insight to turn everyday wardrobe dilemmas into shareable branded entertainment.
The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.
By tapping Warner Bros franchises, the lab-grown diamond brand tests whether licensed IP can shift diamonds from heirlooms to culturally relevant, repeatable consumer products.
She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.
The global campaign positions smartphones as fan engagement tools.
The campaign shifts focus from customer stories to brand credibility, highlighting claims assurance and trust-led storytelling through integrated media channels.
The World Cancer Day activation used silent messaging at public spaces to drive awareness and behavioural change among commuters.
The agency has worked with RSPL since April 2025.
The D2C brand adopts a content-first approach using internet culture to drive recall and engagement among digitally native audiences.
It is inviting global creatives to produce AI-generated advertising work eligible for Cannes Lions, combining experimentation with performance-driven incentives.
It strengthens its advertising and storytelling capabilities by integrating Button Creative and launching EBG Films’ multi-format content platform.
It expanded performance nutrition positioning through creator collaborations to redefine holistic wellness marketing narratives.
The beauty brand shifts category messaging towards dermatological safety and informed consumption through the education-led campaign.
About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.
Dentsu bucked overall decline, experiencing marginal increase.
For these brands, it is no longer about signalling status, but about justifying value.
Publicis CEO talks to Campaign after increasing revenue and margin at annual results.
This marks the second time the brand has received the accolade, having first won it in 2018.
The first global brand platform targets younger audiences through omnichannel storytelling centred on self-expression and individuality.
The integrated storytelling campaign highlights the brand’s service benefits and customer support across its nationwide network.
Its value-driven campaign combines AI technology, content access, financing and extended support to influence television purchase decisions in India.
The agency is strengthening its leadership structure to support AI-led advertising solutions and integrated campaign delivery through expanded client servicing oversight.
The entertainment group positions 101 India for youth-focused digital storytelling expansion through its renewed emphasis on culture-first content strategies.
It marked National Mechanics Day with a cinematic campaign highlighting mechanics’ contributions through storytelling inspired by Indian film narratives.
Piramal Consumer Healthcare reframes baby care marketing by shifting storytelling from parents to infants through AI-led digital films focused on comfort.
Its behaviour-reward fitness campaign blends humour, influencer content and monetary incentives to sustain consumer workout habits across India.