The Appies 2012 in Singapore

The Asia Pacific Marketing Congress 2012 (The Appies) recently awarded the top 15 marketing campaigns in the region, judged on the basis of breaking category conventions, use of technology, quality of execution, idea, and potential for global adaptation. The event was held for the third year in Singapore on 26 and 27 July.

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Cheryl Wang, director, brand experience at SingTel, presents the gold medal to The Coca Cola Export Corporation, Philippines for the campaign, The OFW Project

Charmaine Wong-Han, CMO for Yum Brands, presents the silver medal to Leo Burnett Mumbai, India for the campaign, Tide Collars

Cheryl Wang, Director, brand experience at SingTel, presents the gold medal to representatives of Health Promotion Board for the campaign, Ong & Raj

Goh Shu Fen, chairperson of the APPIES & co-founder and principal of R3 Asia Pacific, presents the silver medal to Leo Burnett Vietnam for their campaign, "Tiger Blue Xmas"

Christiaan Ter Steege, head of digital at Philips Electronics, presenting his keynote presentation, Innovating Brand Experiences

Connie Chan, managing director of MEC Singapore & Global Solutions, presents the gold medal to a representative of IHG (Holiday Inn) for the campaign, Curious Holidays Inn-cidents

Emily van den Berg, principal of R3, presenting Marketing Management in the Digital Age

Goh Shu Fen, chairperson of the APPIES & co-founder and principal of R3 Asia Pacific, presents the best presenter award to Yousuf Rangoonwala from BBH India

Rene De Monchy, head of marketing of Asia Pacific Breweries Singapore, presents the gold medal to McCann Worldgroup India for the campaign, "Student Suicide Prevention Drive"

Marit Kievit, global brand director, Lux at Unilever, presents the best presenter award to Kittipong Veerataecha, chief strategy & innovation officer from Y&R Thailand

Rene De Monchy, head of marketing at Asia Pacific Breweries Singapore, presents the gold medal to BBH Asia-Pacific Singapore for the campaign, "The Web Is What You Make Of It"

Vernon Vasu, director of corporate marketing & communications division at Health Promotion Board, presents the silver medal to Ogilvy & Mather, India for the campaign, Meetha at home!

Sophia Ng, assistant chief executive - marketing group at Singapore Tourism Board, presents the silver medal to Ogilvy & Mather Advertising Taipei for the campaign, "New House or New Furniture"