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From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

2 Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Adobe launches ad making tool for small businesses

5 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

RCB’s brand value to cross $140 million: Qoruz

8 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

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Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush
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Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

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As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.