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12 hours ago

Less than 3% of users recall digital ads: Report

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

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Dismantling the climate rhetoric

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

14 hours ago

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

16 hours ago

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins Publicis after seven years at BookMyShow.