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The AMES (Asian Marketing Effectiveness and Strategy) Awards took place on 29 May at the St Regis in Singapore, where 137 entries from 14 countries received accolades.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.