Oyo is celebrating Valentine's Day with a print campaign #LetLoveIn.
Conceptualised by the brand's in-house creative team, the idea behind the campaign is that love should not be restricted to a particular language.
The brand campaign is running across 17 editions of Hindustan Times (including Mint). Each ad consists of a poem in an Indian regional language from a different part of India. Oyo wants the reader to scan the accompanying QR code and believes that in doing so, the reader has made the effort to know the language of a fellow Indian.
The Indian languages the ad is created in include Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil, Telugu and Urdu.
Mayur Hola, head - global brand, Oyo, said, “In February of 2021, Oyo’s campaign embraced relationships of all kinds. Not just the amorous ones, but day to day relationships around us that make our lives more interesting. Today more than ever, we believe that as a no judgement brand that Oyo is, we must remind everyone that what makes us stronger, is our understanding and love for each other's uniqueness. Similarly our global film, Monday Found Love, is really about finding love for the most unloved one ever, Monday. Ultimately brand Oyo is all about acceptance and our messaging across mediums reflects that.”