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Amidst the romantic ambiance of February, brands have choreographed a symphony of emotions, rolling out campaigns to encapsulate the essence of Valentine's Day, celebrated on 14 February.
This listicle will feature work that captured our attention, curated from the editorial team's inbox leading up to the day.
Ajio
Archies
BlueStone
Cadbury Silk
Fortune Foods
Ferrero Rocher
Flipkart
MyMuse
Kicky & Perky
redBus
Tataev
The Man Company
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Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
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Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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