News updates - week of 21 March
In the news: Baseline Ventures, Hindware, Filter Coffee, Prose Integrated
Mar 21, 2022 08:10:00 AM | Gallery | Campaign India Team Share - 
Kimirica appoints Filter Coffee
Filter Coffee has bagged the digital marketing and public relations duties for Kimirica, a lifestyle brand. With this mandate, the agency will be responsible for crafting and managing the brand’s communication across digital, social and media platforms.
Baseline Ventures to handle Lakshya Sen
2021 World Championship Bronze medallist, 2022 All England Silver medalist and 2022 India Open champion, Lakshya Sen has signed on Baseline Ventures to represent him on his commercial portfolio. The shuttler is also the youngest Indian to reach the final of the All England Championship.
Hindware revamps brand identity, gets Tamanna Bhatia
Hindware, a player in the bathroom solutions market, has announced a new brand identity. The company has introduced a revamped logo, launched a new range of coloured faucets, and appointed Tamanna Bhatia as its brand endorser.
NMIMS appoints Prose Integrated
SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), has appointed Prose Integrated to lead its PR mandate. The agency will handle the account for the next three years.
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