In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Grey will split from AKQA as part of the move.
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
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