Campaign India Team
May 23, 2022

News updates: Astral gets Allu Arjun as its brand ambassador

A weekly round-up of advertising, media and marketing news

Abhinav Parshad joins Digitas India 


Digitas India has announced the appointment of Abhinav Parshad (PD) as senior creative director. In his new role, PD will be responsible for further scaling the agency’s creative technology solutions. He will report to Abraham Varughese, chief creative officer, Digitas India. PD, moves from Dentsu Webchutney, where he was group-head copy. 


Astral gets Allu Arjun as its brand ambassador


Astral has announced the appointment of actor Allu Arjun as its brand ambassador for its pipes and water tank businesses. With this partnership, the company aims to expand and solidify its piping vertical in the southern markets. Furthermore, Astral aspires to leverage Arjun’s following to strengthen its brand positioning and drive sales. 


Conrad Bengaluru gets Pixelfox 


Conrad Bengaluru has announced the appointment of Pixelfox as its creative agency. The agency will be responsible for the hospitality firm’s digital and social media platforms. 


Colors Gujarati gets The Grey Metaphor for its digital duties 


The Grey Metaphor has bagged the digital creative mandate for Colors Gujarati. The account was won post a multi-agency pitch. With this mandate, the agency will aim to create and conceptualise engaging content driven by strategic planning and timely execution for the GEC. Furthermore, The Grey Metaphor will be responsible for show launches, digital activation programmes and online reputation management.


Khelraja gets Patrice Evra as its brand ambassador


Khelraja has announced the appointment of Manchester United’s Patrice Evra as its brand ambassador. With this association, the brand aims to strengthen its grip over the online gaming industry.


Paree Sanitary Pads gets Kiran Bedi for #ChampionForChampions


Paree Sanitary Pads has joined hands with Kiran Bedi’s foundation India Vision to highlight the masses about menstrual hygiene awareness. 


Through this year-long partnership, the brand aims to conduct sanitary pad distribution drives in various prisons along with facilitating gynaecologist sessions to make female inmates aware of correct menstrual practices. 


Furthermore, Paree Sanitary Pads strives to continue with its initiative of #ChampionForChampions by providing the women police force pan India with the right menstrual protection and spreading the importance of menstrual health. The brand intends to celebrate and salute these real champions who work tirelessly with their heavy-duty performance. 


Servokon gets Saif Ali Khan as brand ambassador


Servokon, a servo stabiliser and transformer manufacturing company, has announced the appointment of actor Saif Ali Khan as its brand ambassador. With this association, Khan will be visible in the brand’s traditional and digital promotions. 


Škoda Auto India gets Trip Creative


Trip Creative, a visual communications design company, has won the visual communications mandate for Škoda Auto India. With this mandate, the agency has designed visual communication pieces for the brand’s new car launches, the Škoda Kushaq and the Škoda Slavia, to highlight its AR features. 


Westin Pune gets Amit Kulkarni as director of sales and marketing


Westin Pune has announced the appointment of Amit Kulkarni as its director of sales and marketing. In his new role, he will be responsible for developing key growth sales strategies, tactics, and action plans. Kulkarni has been with the Marriott Group since 2015.

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