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World Cricket Council, People Matters, McCann Mumbai, Media Research Users Council India, Zee Media, SW Network, L&K Saatchi & Saatchi, Story Digital, Bombay Design Centre, DigiStreet Media, Amagi, Collective Artists Network, Havas Worldwide India, Asymmetrique, Magnifi, Cactus Communications, CoinDCX and more in our weekly round-up of people moves and account wins.
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Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.
Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.