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The latest appointments and account wins from ISA, Treize Communications, MIKADO, Branquila, Landor India, Pitchfork Partners, Magicbricks, Crosshairs Communication, DDB Mudra, Magicbricks, Gozoop, Vicara PR, Khushi Advertising, SRV Media, Mavericks India, Vigor Media Worldwide, KlugKlug, HealthKart, LS Digital, DataMorph, FCB Group India, PRP Group, 82.5 Communications, OG Beauty, MMC, Dusaan, Dentsu , Diageo, Enormous Brands, ZeroFifty Mediaworks, BC Web Wise, Get Marketed, Trivoli Digital, Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies Association of India (AAAI), Creative Aura, House of Communication (HoC), FreshBox Media, and more in our weekly news roundup.
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Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.