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Jul 22, 2024
Moves and wins roundup: Week of 22 July
The latest appointments and account wins from HSBC, Social Panga, Metro Brands, Mandrake Mydia, Google, Gozoop Group, Flags Communications, Sony Pictures Network India, FCB, Hari Om, Three Fourth Solutions, Madison Media, BPTP, EssenceMediacom, LS Digital, Nxtdigital, Smart Soc Solutions and more in our weekly news roundup.
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Advertising
30 minutes ago
Azorte’s bid to be Gen Z’s ‘safe space’
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
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Advertising
1 hour ago
When shoppers go all-in on AI
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
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Advertising
2 hours ago
2026: Less noise, more nerve. (One can hope.)
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
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Marketing
23 hours ago
Forevermark tests retail playbook in India’s ...
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
