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The latest appointments and account wins from Occtagon Media Networks, Nataraj Gelix Pens, Hindustan Pencils, Tandon Eye Hospital, Orion Digital, One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.