Campaign India Team
Sep 16, 2024

Moves and wins roundup: Week of 16 Sept

The latest appointments and account wins from Occtagon Media Networks, Nataraj Gelix Pens, Hindustan Pencils, Tandon Eye Hospital, Orion Digital, One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.

Occtagon executes nationwide ad campaign for Nataraj Gelix Pens
 
Occtagon Media Networks has completed an outdoor advertising campaign for Nataraj Gelix Pens by Hindustan Pencils. The campaign covered 10 states and 15 cities, including Mumbai, Delhi, Kolkata, and Chennai. The key locations included areas with high footfall.
 
Hindustan Pencils aimed to launch Nataraj Gelix Pens and resonate with consumers. Occtagon Media Networks used outdoor media formats to achieve widespread reach and engagement in target cities. The campaign utilised various outdoor formats, such as billboards, unipoles, bus shelters, and gantries, to create visibility in urban markets.
 
Tandon Eye Hospital hires Orion Digital for digital boost
 
Tandon Eye Hospital has partnered with Orion Digital to enhance its online presence and attract more patients. Orion Digital will focus on improving the hospital's social media and search engine optimisation efforts. This will include increasing website traffic, improving online visibility, and engaging local patients.
 
As part of the deal, Orion Digital will aim at creating a strong local visibility for Tandon Eye Hospital and within a radius of 10 kilometres by establishing the hospital's presence across multiple digital platforms. The marketer will also help the hospital target specific patient groups based on geography to drive medical tourism in ophthalmology.
 
One Source bags PR contract from Grant Thornton Bharat
 
One Source has secured the public relations and corporate communications mandate for Grant Thornton Bharat, a professional services firm in India. The consultancy will manage Grant Thornton Bharat’s reputation across earned media, supporting the firm’s efforts to expand its brand reach. 
 
Grant Thornton Bharat operates with over 10,000 professionals across 19 locations, offering services in assurance, consulting, tax, risk, and digital transformation. The firm partners with businesses and governments in various sectors and is ranked among the Top 10 Best Workplaces in Professional Services.
 
One Source serves clients from various industries and has its offices in New Delhi, Mumbai, and Bengaluru.
 
Kraftshala launches content training program
 
Kraftshala has launched the Content and Social Media Launchpad Program, aimed at students and professionals seeking careers in content creation, freelancing, and social media. The program, held on weekends, offers separate tracks for freelancing, upskilling, and job placements, focusing on practical learning under industry mentors. As digital and content marketing grow, driven by AI and new tools, Kraftshala’s course prepares participants for roles in content marketing and social media across various industries. 
 
Kraftshala’s program provides placement support, including CV preparation and interview coaching. It begins on 5th October, with fees of ₹50,000 plus GST for the upskilling/freelancing track and ₹75,000 plus GST for the placement track. Registration and selection process details are available online.
 
Kraftshala Co-Founder Eshu Sharma said that the program would help students master skills such as brand understanding, copywriting, and results analysis, rather than superficial tips. The program integrates AI tools to enhance research and execution. Pilot batches have achieved a 98% placement rate at leading companies and agencies, Sharma mentioned.
 
L&K Saatchi & Saatchi appoints Roshni Kavina as creative lead
 
L&K Saatchi & Saatchi has appointed Roshni Kavina as its National Creative Director. Kavina, based in Mumbai, will report to the agency’s chief creative officers, Kartik Smetacek and Rohit Malkani. Kavina's return to Publicis Groupe follows her previous role as executive creative director at Publicis Ambience, where she worked on brands like Lakmé and Ferrero Rocher.
 
With two decades of experience, Kavina joins L&K Saatchi & Saatchi from Byju’s International, where she led brand strategy and creative for North America and Canada. She also founded the art studio, The Nextdoor Artist.

PR veterans launch Compass Communications

Public relations industry veterans Rafi Q Khan and Rohan Srinivasan have launched Compass Communications, an independent PR and communication consultancy firm headquartered in Delhi NCR. The company aims to provide full-service communication solutions, drawing on the founders’ combined four decades of experience across global and domestic markets.
 
Khan, with over 20 years in public relations, previously held senior positions at FleishmanHillard India, Weber Shandwick, and Cohn & Wolfe. He is a certified crisis manager and has worked with numerous multinational corporations and start-ups. Srinivasan brings 24 years of PR experience, leading Ketchum Sampark and spearheading UK-based agency Eulogy’s market entry in India. He has also held leadership roles at Madison PR and Vyoma.
 
Compass Communications currently operates with under a dozen consultants and partners with affiliates nationwide. The firm has signed clients across the automotive, consumer goods, education, real estate, and technology sectors.

Cashify onboards Ujjwal Sinha as marketing head

Cashify, India’s re-commerce platform, has appointed Ujjwal Sinha as Head of Marketing. With over 15 years of experience in marketing, Ujjwal aims to strengthen Cashify’s brand leadership in the re-commerce industry. Previously serving as associate vice president of marketing at CARS24, he drove the company’s growth through innovative strategies. His expertise includes enhancing online reputation and optimising marketing efforts in the automotive re-commerce space.

Tonic appoints Kiran Mandrawadkar as business head for south India

Tonic Worldwide has appointed Kiran Mandrawadkar as Business Head – South, based in Bengaluru. With over 20 years of experience in digital marketing, Kiran will lead business growth initiatives for Tonic and strengthen its partnerships across the southern region. Prior to joining Tonic, he managed the South division for Ethinos Digital and has worked with renowned agencies, including Dentsu Isobar and WPP GroupM Maxus. His portfolio includes brands such as L’Oréal and Panasonic.

Ek.indUS partners with Pitchfork for strategic communications in India

Ek.indUS, a joint venture aimed at helping Indian investors secure U.S. permanent residency through the EB-5 program, has appointed Pitchfork Partners to manage its corporate communications, social, and digital mandates in India. The decision followed a competitive pitch process, with Pitchfork selected to craft and drive the brand’s communications strategy. Ek.indUS is backed by IMMCO Investments, a U.S.-based family office with over 13 years of experience in the immigration investment sector, known for its successful real estate projects and green card approvals.

Ek.indUS provides Indian investors with end-to-end guidance, from verifying eligibility to navigating tax and legal processes, project selection, and securing U.S. residency. The company aims to offer a seamless pathway to U.S. permanent residency through its association with IMMCO’s proven track record. Pitchfork’s role will be to ensure Ek.indUS's message resonates with its target audience, reinforcing its reputation as a trusted immigration partner.

Neha Phale appointed head of corporate communications at VVF India 

Neha Phale has joined VVF India Limited as the head of corporate communications, following her role at Huhtamaki India Limited. In her new position, she will lead the company’s communications strategy, focusing on brand refreshment and aligning the corporate messaging with VVF’s growth and transformation objectives. She brings over 15 years of experience in communications and public affairs.

Prior to VVF, Phale held senior communication roles at Huhtamaki and other major firms like Welspun India, Huntsman International, and Dow Chemical. Her appointment comes at a critical time as VVF seeks to strengthen its presence in the industry, with Phale's strategic leadership playing a key role in this effort.

Shubhradeep Guha appointed global chief delivery officer at Publicis Sapient

Publicis Sapient has appointed Shubhradeep Guha as its global chief delivery officer, overseeing client delivery and the AI transformation of its global services. Guha, who previously led AI-driven solutions at Google, brings expertise in scaling operations and will focus on evolving the company's Strategy, Product, Experience, Engineering, and Data and AI (SPEED) capabilites.

Guha returns to Publicis Sapient, where he began his career, and succeeds Bob Van Beber, who transitions to global head of sales management. The company aims to strengthen its global delivery system and maintain its leadership in digital transformation.

Vikram Chandratrey joins Tata Consumer Products as vice president of marketing for ready-to-drink segment 

Vikram Chandratrey has transitioned from his role as director of marketing for Indonesia and head of innovation and equity for Southeast Asia at Mondelez International to join Tata Consumer Products (TCPL) as vice president of marketing for its ready-to-drink (RTD) category in India. He has relocated from Jakarta to Gurugram, where he will manage the marketing for brands including Himalayan Water, Tata Gluco+, and Tata Copper+.

Chandratrey’s move aligns with TCPL’s ongoing efforts to expand its presence in the RTD segment, which has seen significant growth following the company’s 2020 acquisition of PepsiCo’s stake in NourishCo Beverages. This acquisition has strengthened TCPL’s foothold in India’s packed beverages market. At Mondelez, Chandratrey played a key role in successful campaigns across Southeast Asia, such as the Oreo Blackpink collaboration and the launch of Ritz crackers in Indonesia.

GroupM promotes Bharat Rajamani to managing director of growth and acceleration

GroupM has promoted Bharat Rajamani to the position of managing director-growth and acceleration. Rajamani, previously serving as managing director-key projects, announced the news via LinkedIn. He is based in Mumbai and brings over 20 years of experience in the industry, with previous roles at companies like KPMG, and GetaFixM.

Rajamani's extensive background includes over two decades at EY, where he contributed to key projects and strategy development. In his new role, he will focus on driving growth initiatives and accelerating business for GroupM.

Prashanth Balarama has joined Honeywell as senior director of communications and CSR

Honeywell has appointed Prashanth Balarama as senior director of communications and CSR. He has over 27 years of experience from IBM, where he most recently served as global group communication lead for AI.

Known for his expertise in communications strategy, marketing communications, and brand journalism, Balarama has a proven track record of driving impactful internal and external campaigns. His deep knowledge of the global IT landscape and passion for leveraging technology to transform businesses and society will be instrumental in shaping the company's communication and CSR strategies moving forward.

House of Communication secures PR mandate for Surya Roshni 

House of Communication has been appointed as the public relations partner for Surya Roshni Ltd, a prominent Indian brand in lighting, home appliances, and steel pipes. The partnership is focused on enhancing Surya Roshni’s brand presence and connecting with a wider range of stakeholders.

House of Communication will be responsible for developing strategic PR initiatives, including media relations, to align with Surya Roshni’s brand goals. The collaboration aims to highlight the company’s vision and achievements through targeted communication across key media platforms.

Illustrake wins digital mandate for Overlays Clothing

Illustrake, a full-stack D2C enabler, has been awarded the digital mandate for Overlays Clothing, a fashion brand founded by Shlok Srivastava. The partnership focuses on enhancing the company's digital reach, aiming to connect with a wider audience across India through targeted ad content and innovative digital strategies.

Illustrake plans to implement a cohesive digital campaign to increase the brand's visibility, ensuring it aligns with Overlays Clothing’s ethos while catering to its diverse customer base. The collaboration marks a strategic effort to strengthen the fashion brand’s market presence online.

Source:
Campaign India

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