Campaign India Team
Aug 09, 2021

Live blog: News updates - week of 9 August

In the news: Adfactors PR, Blue Lotus Communications, Cashify, Crosshairs Communication, Health OK, Kaizzen, Not Your Idea, Nude Bowls, Pitchfork Partners, ShowBox

ShowBox rebrands with a new logo and brand identity 
ShowBox, the music channel from the house of IN10 Media Network, has unveiled its new logo and brand identity to reflect the channel’s evolution. The new identity - a music channel for young India, will be reflected on the channel and its social media, starting 16 August.
Not Your Idea wins marketing mandate for goSTOPS
Backpacker hostel brand goSTOPS, has awarded its marketing mandate to Not Your Idea (NYI). 
As part of the mandate, the agency will be responsible for handling long form content, email marketing, and tech driven content solutions for the brand. It will also handle the brand’s content requirements for both their website and the mobile app.
Rupeek assigns PR and digital consultancy biz to Pitchfork
Rupeek, an asset-backed digital lending platform, has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy. The agency will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image and enable storytelling that will help increase the preference for doorstep gold loans amongst consumers. The brand is based in Bengaluru.
Zeya By Kundan gets Vaani Kapoor as brand ambassador
Zeya By Kund, a light-weight and budget-friendly gold jewellery brand has announced the appointment of Vaani Kapoor as brand ambassador. Zeya By Kundan is a sister concern of Kundan Refinery which is a player in the gold private sector. 
Malaika Arora launches Nude Bowls
Actor and model Malaika Arora has announced the launch of Nude Bowls, her first restaurant in India. Nude Bowls was conceptualised and created by Arora with a vision to provide customers with delicious and nutritious meals in a bowl without any hidden ingredients. Nude Bowls will be exclusively available to order on the EatSure mobile application Bengaluru, Delhi NCR, Mumbai and Pune. 
Adfactors PR launches ‘Social Impact Practice’
Adfactors PR has launched ‘Social Impact Practice’, an offering aimed at the evolving sustainable development ecosystem. The pan-India offering will comprise five key service offerings, including ESG and CSR advisory, development ecosystem audit, advocacy and communication for development and NGO capacity building in crucial areas.
Crosshairs Communication bags Tressmart's PR mandate 
Crosshairs Communication has won the PR mandate for hair care and styling products brand, Tressmart. The agency will be responsible for utilising its bedrock to foster a brand presence for Tressmart in the beauty space. 
Health OK names Mahesh Babu and Kichcha Sudeepa as brand ambassadors
Mankind Pharma's Health OK, has roped in South Indian actors Mahesh Babu and Sudeep Sanjeev (popularly known as Kichcha Sudeepa) as brand ambassadors. Through this association, the brand aims to amplify its presence in the South-Indian market. The duo will be the face of Health OK in the southern region. 
Cashify ges Rajkummar Rao
Cashify has appointed National Award winner and Bollywood actor Rajkummar Rao as its first brand ambassador. Rao will promote it across offline and online mediums. Accordingt to a statement from Cashify, the partnership is expected to give a strong face to the brand’s philosophy as Rao's personality comes across to be reliable, responsive and dynamic.
Kaizzen wins the communications mandate for Viacom18
Viacom18 has awarded its communications mandate to Kaizzen. As per the mandate, the agency will work with Viacom18 to build a strategic communications approach that covers corporate reputation management and crisis management for the company and the brand's network.
Commtel Networks awards its PR mandate to Blue Lotus Communications
Indian MNC Commtel, has awarded its public relations mandate to Blue Lotus Communications.The agency will help the brand achieve its five-year growth strategy, with a focus on AI-based solutions. 
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