The New Shop appoints Rajkummar Rao as brand ambassador

The New Shop has announced the appointment of actor Rajkummar Rao as brand ambassador.

 

The brand will be rolling out a series of campaigns to expand its footprint across the country. Rao will be featured in various digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers. 

 

Aastha Almast, co-founder and head of business, The New Shop, said, “We are proud to have come a long way since our inception. We are growing rapidly across India through franchise partnerships, but we intend to create 10,000 successful independent stores by 2030. We have so far seen a phenomenal response to our franchise model; thus we want to spread the word even more about this idea. We believe that now is the right time to bring on board a brand ambassador and strengthen our brand-building initiatives.”

 

Almast added, “It is quite admirable how Rajkummar Rao has overcome all obstacles to become a renowned Bollywood star. Despite coming from a humble background, he has made his mark through honesty, hard work, dedication, and persistent efforts. And for this reason, audiences connect with him immensely. We are honoured to be associated with a celebrity that personifies the entrepreneurial spirit of taking risks and overcoming obstacles with courage and determination. Due to his business savvy and hard-working demeanour, he is the ideal brand ambassador for our brand and franchise partners. We thank Rajkummar Rao for believing in us and being a part of our growth journey.”