Campaign India Team
Nov 08, 2021

Live blog: News updates - week of 8 November

In the news: Crosshairs Communication, DigiChefs, Muvin, Prayag, SoCheers, Team Pumpkin, The Mavericks

muvin appoints Hardik Pandya as brand ambassador


muvin, a neobank company, has appointed Indian cricketer, Hardik Pandya as its brand ambassador for its digitally pre-paid card, aimed at children. Through this association with Pandya, the brand aims to improve the reach of digital allowance for children and amplify financial literacy.


The Mavericks India to handle PR for Zepto

The Mavericks India, has won the integrated PR mandate for 10-Minute Grocery Delivery App, Zepto. The app has been founded by two 19-year-olds Aadit Palicha and Kaivalya Vohra. The mandate includes strategic media outreach, social media strategy and management for the brand, in addition integrated PR campaign planning and execution.


DigiChefs partners with AIM Direct


Independent creative agency, DigiChefs has announced its strategic partnership with AIM Direct. With this alliance, the agency will be responsible for guiding the global and Australian brands of AIM Direct. Part of the mandate will also entail setting up e-commerce solutions. 


Team Pumpkin wins digital duties for Wise Mama

Digital marketing agency, Team Pumpkin, has bagged the digital mandate for Wise Mama. The agency will be responsible for handling the brand’s digital and performance marketing duties. It will also focus on strategising its digital activities, social media management, online reputation management, search engine optimisation and performance marketing responsibilities. The account will be handled by Team Pumpkin's Bengaluru office. 


SoCheers appoints Jaideep Thackeray and Randal Gomes 


Jaideep Thackeray and Randal Gomes join SoCheers, the digital full-service advertising agency. Thackeray is appointed as the creative head of design and Gomes has been given the mandate of the head of business development. 


Prayag appoints Ajay Devgn as brand ambassador

Prayag, a faucets and sanitary ware brand, has appointed Bollywood superstar Ajay Devgn as brand ambassador for its entire range of products. Through this association with Devgn, it aims to enhance the reach of brand Prayag through digital and traditional media campaigns.
Tree of Life appoints Crosshairs Communication 


Crosshairs Communication has bagged the public relations mandate for Tree of Life, a resort and hotel group. With this alliance, the public relations and social media agency will be responsible for crafting and managing key messaging, for the brand across India.
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