Campaign India Team
Oct 22, 2021

Live blog: News updates - week of 25 October

In the news: Castrol, Godrej Nupur, Gulab Oils, Kapiva, LoanTap, Nykaa, Pitchfork Partners, Sociapa

Shilpa Shetty for Godrej


Godrej Nupur, a henna brand from Godrej Consumer Products, announced the appointment of actor Shilpa Shetty as brand ambassador. This association is to drive penetration of the brand’s mehendi based powder hair colour across urban and rural markets.


Hercules India partners Rishabh Pant

Bicycle brand Hercules has appointed batsman Rishabh Pant, as its brand ambassador to promote the cycling culture in the country. The association is aimed at shaping the perspective towards cycling and outdoor adventure for the urban youth who idolise cricket and sports. 

Gulab Oils gets Malaika Arora 

Gulab Oils has roped in actor Malaika Arora as its brand ambassador. With this association, the brand aims to encourage the masses to replace ordinary refined cooking oils with Gulab Oils. Arora will help the brand create awareness about the benefits of using natural products like cold-pressed oils and strengthen its reach among a widespread audience. She will also promote the brand at a national level. 


Sociapa wins the digital mandate for Takufu

The marketing agency, Sociapa, has bagged digital duties for the Dubai-based home décor brand, Takufu. The agency will be responsible for handling all the digital activities for the brand and will also strive to reach the brand’s target groups through proper communication and campaigns.

Malaika Arora for Kapiva


Kapiva, a homegrown D2C Ayurvedic nutrition brand, has appointed Malaika Arora as a brand ambassador and strategic investor. appoints Pitchfork Partners 


Pitchfork Partners has bagged the marketing and strategic communication duties for, a B2B global search engine. With this alliance, the strategic consultancy will be responsible for the brands advertising click-through rates and ensuring that the traffic is coming from verified buyers businesses, government agencies, and non-profit organizations. 

LoanTap relaunches Bajrang


Digital lending platform, LT FLoW, relaunched Bajrang with a new offering of I-loans. As a part of this new brand identity, the brand aims to provide a one-stop destination for blue-collar workers personal loans, electric two-wheeler's, finance and MSME loans to retailers.


Tiger Shroff for Castrol 


Castrol, an engine oil brand for two-wheelers, has appointed Tiger Shroff as its brand ambassador. With this association, Castrol aims to promote its 5-in-1 full synthetic formula through the campaign ‘The man and the machine’ conceptualised by Schbang. 

Nykaa acquires skincare brand Dot & Key
Beauty and fashion ecommerce platform, Nykaa, has announced the acquisition of Kolkata-based skincare brand, Dot & Key. This is the first D2C (direct to consumer) beauty brand to join Nykaa’s stable of owned brands. 
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