Campaign India Team
Sep 20, 2021

Live blog: News updates - week of 20 September

In the news: Crosshairs Communications, MiArcus, Morpheus Brandy, Noise, Olay India, Pitchfork Partners, Vedix, Villain Lifestyle

90+ My Tuition App onboards Rishabh Pant
Edtech start-up 90+ My Tuition App has announced that it has signed Indian cricketer Rishabh Pant as its national brand ambassador. 90+ My Tuition app provides digital tuition to 8th-12th standard students of CBSE and State education boards. 
MiArcus gets Kareena Kapoor Khan
MiArcus, a start-up focused on providing comfort and care to expectant mothers and toddlers has announced Kareena Kapoor Khan as the brand face for its range of baby and mother products.
MiArcus offers a range of nursery care products across multiple categories, serving pregnant mothers and kids up to four years of age.
Sanjay Dutt turns Villain
Sanjay Dutt has been appointed as brand ambassador of Indian men’s fashion and lifestyle brand Villain Lifestyle. The brand has welcomed fans to share best captions for his post with Villain with winners getting a chance to be featured on the brand's social media pages and would also win a gift combo. 
Olay India collaborates with Tara Sutaria 
Olay India has signed actor Tara Sutaria as the face of its premium skincare range across its products like Retinol, Luminous and Regenerist. Through this association, the brand aims to carry forward the spirit of womanhood. 
Noise gets Taapsee Pannu
Noise, an Indian connected lifestyle brand, has announced the appointment of Taapsee Pannu as its brand ambassador for the smart wearable category. Pannu will be a part of Noise’s campaigns in which she will be promoting Noise’s smartwatches including its upcoming launch - ColorFit Brio.
Crosshairs Communication bags The Tribe Concepts' PR mandate
Crosshairs Communication has won the PR mandate for The Tribe Concepts, an eco-friendly and sustainable skin and hair care brand. 
Kunal Kapoor for Vedix
Customised Ayurvedic beauty brand Vedix has announced the launch of a digital marketing campaign featuring Kunal Kapoor. 

A post shared by Vedix (@vedixofficial)

Intellimation Market Services appoints Pitchfork Partners
Intellimation Market Services (, an AI company that uses natural language processing and machine learning methods in the BFSI sector, has hired Pitchfork Partners Strategic Consulting LLP to drive its strategic communication. Pitchfork Partners’ initiatives will support’s business growth and strengthen its brand narrative. is headquartered in Mumbai with offices in Pune and London. 
Morpheus Brandy appoints Nidhhi Agerwal as brand influencer
Morpheus Brandy, from the house of Radico Khaitan, has appointed actor and model Nidhhi Agerwal, as brand influencer. Agerwal will represent the brand for all its digital marketing initiatives.


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