Live blog: News updates - week of 18 January

In the news: Digital Refresh Networks, Edelman, Gozoop, Infidigit, JSW Sports, Leo Burnett Consult, Pitchfork Partners, Republic TV, Zee5

Jan 18, 2021 03:10:00 PM | Gallery | Campaign India Team

Care Ratings gets Leo Burnett Consult
Care Ratings, a credit rating agency in India, has signed up with Leo Burnett Consult to create a roadmap to revamp its corporate brand architecture.
Betterplace appoints Pitchfork Partners
After bagging the PR mandate for Koo (read below), Pitchfork Partners has bagged Betterplace's public relations account. Betterplace is a tech platform for blue-collar workforce. The account was won following a multi-agency pitch. 
JSW Sports to handle Rishabh Pant
JSW Sports has announced the addition Rishabh Pant to its talent management roster. The multi-year association will see JSW Sports manage all commercial interests and marketing rights of the 23-year-old cricketer.
Edelman bags California Pistachios
Edelman has bagged the integrated communications mandate to promote California Pistachios in India. California Pistachios is distributed in India through US-based The Wonderful Company. The agency has been managing influencer engagement, creative content, social media and digital marketing.
Adani Group appoints Digital Refresh Networks
Digital Refresh Networks has bagged the digital mandate for Adani Group which consists of Kings Oils, Alife, and ‘Fortune Suposhan’ — a CSR initiative undertaken by Adani Wilmar Group. The account was won following a multi-agency pitch.
Infidigit bags's SEO
Infidigit has won the SEO mandate for, a health and fitness business. The Bengaluru-based startup offers digital and offline offerings including fitness training, healthy meals, mental well-being, and primary care. 
Gozoop to handle EuroSchool
Gozoop has won the integrated branding and performance media, and SEO mandate for EuroSchool group and Billabong High International School following a multi-agency pitch. The agency's responsibilities will include identifying the right media mix that would help increase brand visibility.
Koo assigns strategic communication mandate to Pitchfork Partners
Pitchfork Partners has won the PR mandate for Koo, an Indian microblogging platform. The agency will help communicate Koo’s official messaging through multi-channel outreach, with the aim of increasing awareness around the platform. Koo aims to facilitate active conversations with creators generating content in their native language.
Republic Media Network launches 'Republic Aatmanirbhar Bharat initiative' 
Republic Media has rolled out an initiative, 'Republic Aatmanirbhar Bharat initiative', which calls upon Indian ideators and entrepreneurs especially in the tech-media space to expand their potential globally. The network is also set to announce partnerships with three to five of these entrepreneurs and ideators this Republic Day, through a formal announcement as part of the initiative. 
Nimisha Pandey joins Zee5 to head Hindi original content
ZEE Entertainment Enterprises has appointed Nimisha Pandey to lead the Hindi originals content for Zee5. Pandey moves from Netflix where she was director, international originals. She will report to Punit Misra, president - content and international markets, ZEE.