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Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Just Published

Is hype marketing really worth it?
Advertising
1 hour ago
Vishal Rajani

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

WazirX launches zero fee campaign to remove crypto trading barriers
Advertising
1 hour ago
Campaign India Team

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.

Vivo’s #SwitchOff 2025 focuses on family conversations at dinner
Advertising
2 hours ago
Campaign India Team

Vivo’s #SwitchOff 2025 focuses on family conversatio...

Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.

The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
Advertising
2 hours ago
Marielle Descalsota

The 2025 Wrap: How have creative formats and ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.