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GoodHomes for Art 2013, presented by Häfele India, is a public initiative taken up by a GoodHomes magazine. The initiative aims to make people in Mumbai embrace art by engaging in this week-long event. From 25 November to 1 December the event allows public to witness live installations, art shows, an art flea market and blindfolded sculpting.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.