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Adland's youngsters, marketers and a few media folks headed to Bacardi NH7 Weekender last weekend to unwind from their break-neck schedules. Images from the last day of the three day event held in Pune from 18 to 20 November
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.