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Forevermark tests retail playbook in India’s diamond battleground
Marketing
10 hours ago
Vinita Bhatia

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

Marriott Bonvoy makes loyalty feel intuitive in new brand spot
The Work
11 hours ago
Staff Reporters

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role
PR
12 hours ago
Campaign India Team

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Advertising
12 hours ago
Luz Corona

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.