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Goafest 2014: What brings people to Goafest 2014?
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Goafest 2014: What brings people to Goafest 2014?

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Protein, minus the aftermath
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Campaign India Team

Protein, minus the aftermath

Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.

Universal Music India acquires minority stake in Excel Entertainment
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Universal Music India acquires minority stake in ...

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.

Closed communities are rewriting the rules of influence
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Srinjoy Das

Closed communities are rewriting the rules of influence

Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.

What Nvidia's shock $20 billion Groq deal means for adland
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Robin Langford

What Nvidia's shock $20 billion Groq deal means for ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.