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Mindshare India won the agency of the year title at the Emvies which were held in Mumbai on 4 October. View images from the night which saw HUL bag the client of the year accolade and Grand Emvie wins for Mediacom and WATConsult.
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The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.