Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
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Small town, big spark: Solar flips the script
Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
Snapdragon steps out: From chipset to checkout counter
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
WPP's 'pretty grim' profit warning: stock market ...
Analysts assessed whether further downgrades will be a broader industry issue.
Green isn’t a colour — it’s a claim you prove
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.