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The Cannes Debate was not really a 'debate' but it was more than interesting. The Hegarty-Droga talk was not so 'predictive', but it was more than inspirational. A host of shortlists for Indian entries ensures that the mood is still upbeat. The spirits are still flowing.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.