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The Cannes Debate was not really a 'debate' but it was more than interesting. The Hegarty-Droga talk was not so 'predictive', but it was more than inspirational. A host of shortlists for Indian entries ensures that the mood is still upbeat. The spirits are still flowing.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.