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Mindshare and Ogilvy retained the ‘South Asia Media Agency of the Year’ and ‘South Asia Creative Agency of the Year’ titles respectively while Dentsu Webchutney was ‘South Asia Digital Agency of the Year’.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.